The New Heavyweight Champion
Objective: Create awareness and generate interest in the new C110/C116 series of larger mid-size graders developed as an extension of Champion’s traditional line of compact graders.
View ArticleIt’s A Volvo!
Objective: Introduce the first generation of “all Volvo” motor graders to trade writers and editors of construction equipment publications.
View Article“Best On Earth”
Objective: Recognize the unique industry contributions of the employees the motor grader manufacturing facility in Goderich, ON as they commemorate the plant’s closure after 100 years of industry...
View Article“Renewed Promise”
Objective: Preserve the position of SMS Rents in the regional equipment rental industry through the company’s transition to a new name and brand look.
View Article“We’ll Look After The Uptime”
Objective: Build understanding of how Winkle’s expanded capabilities and “solutions” can change the basis of supplier relationships for material handling in the steel industry.
View Article“Raising Expectations”
Strategy: Encourage customers to expect a higher level of expertise, service and commitment from their material handling equipment supplier.
View ArticleEnd-To-End Productivity
Objective: Support Winkle’s new positioning as the industry’s only single-source solution provider for mill-duty material handling products and services.
View ArticleRecyclers Source rebranding
Objective: Create a new identity for H&H International to reflect the company’s singular focus on providing “one stop” service and support for fluid evacuation and dismantling equipment for...
View Article“Job Ready” calendar
Objective: Extend the visibility of SMS Rents from the jobsite to the business to reinforce awareness of the depth and quality of the SMS Rents equipment fleet.
View Article“Managing Risk”
Objective: Elevate the level of dialog on the specification and purchase of heavy-duty hoists and winching systems for large-scale projects such as offshore mooring systems, power transmission,...
View Article“Tribute” advocacy ads
Objective: Motivate local businesses to take an active role in the charitable needs of their community, taking their lead from the example set by the Zubick family
View ArticleEngineering Confidence
Objective: Increase awareness of the full scope of engineering expertise and production resources that customers can access through any of the specialized Timberland companies
View ArticleTimberland Group rebranding program
Objective: Create a logo and related applications to support a new initiative to raise the profile of the Timberland Group as an integrated source of specialized engineering and manufacturing services
View ArticleHagerstown – 50 Years Commemoration
Objective: Promote pride in employees and recognition in the community of the contribution that the Powertrain plant has made to its industry and economic region through its 50 year history.
View ArticleeZcycle E-Waste Recycling
Objective: Create initial brand awareness and understanding of a new roadside collection facility to help consumers and small businesses in the London area to divert e-waste from landfills by disposing...
View Article“The Safe Choice” website
Objective: Rebuild the corporate website for increased search engine visibility and visitor-friendly navigation.
View ArticleInternational Design Award Presented For John Zubick Limited Calendar
London, ON – A calendar featuring sculptures crafted locally with scrap metal from John Zubick Limited has earned a prestigious international design award for London advertising agency, Marketing...
View Article‘Purpose-Built’ Website Earns Creative Award for London Communications Firm
As appeared on ConstructionEquipmentGuide.com WED JULY 27, 2016 – NATIONAL EDITION Marketing Strategies & Solutions Inc., a London-based communications and advertising agency, has been recognized...
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